My name is Feda (Fefe) Jaffal, I am A first generation Palestinian American business owner of West Park Nutrition & Shaker Heights Nutrition. I am happily married and have two beautiful girls who are my biggest “WHY” and inspire me everyday. I was born and raised in New Jersey where I learned about business from my father who ran the family business in order to provide for ours. But for him it was more than providing, it was his passion! On weekends he would bring us to work and I would watch him grind in his office and on the floor. My father was a humble man and a social butterfly who treated everyone with the upmost respect. I admired how he treated his customers like family and how they all loved him in return. In 2009, I got married and watched my husband and his family run their businesses with the same mentality and respect that my father ran his business with. It was only natural for me to have the desire to own my own businesses and utilize what I’ve learned throughout my life.

 

My journey began after I had my first daughter and struggled with postpartum weight loss. I decided that I wanted to take control of my life and regain confidence. I found an opportunity 7 years ago and developed a passion for nutrition that soon became a part of my life. In 2016, I opened West Park Nutrition, a healthy café where people can buy nutritional drinks, gain motivation and companionship in a lifelong journey. I made it my goal to inspire others through good nutrition and help them to become the best version of themselves.

 

While I work towards my personal goals, I also love helping other reach theirs. Now, I have 4 businesses with over 50 team members and constantly looking to grow and coach our team. I especially love empowering, inspiring and connecting with women and have received several leadership awards for my work in the community. My lifelong goal is to be a role model for my daughters, young entrepreneurs and to be a voice for women and mothers everywhere.